yfsty wellness
Sherron made over $1000 USD in the first 24 hours of launching her website and gained over 400 new organic followers on Instagram that month!
When Sherron reached out to us, we were over the moon.
Why? Yfsty Wellness is an eco-luxe brand that creates natural, nourishing and earth-friendly products that enhance or play a role in the desired "self-care" practice. They take pride in a high-end product that is completely handcrafted by Sherron with so much love.
We are both passionate about self-care and helping others. Therefore, we instantly clicked.
WHAT WAS NOT WORKING IN YOUR BUSINESS BEFORE WORKING TOGETHER?
My social media was a mess. I didn't have a clear direction or vision of what I wanted my brand to be. It was a constant battle of trial and error for me, which left me feeling frustrated, overwhelmed and confused about the brand direction.
HOW DID YOU FEEL BEFORE WORKING WITH US?
Anxious. A little lost and drained. I needed help to get a grip of my thoughts and visions.
Throughout our creative direction process, we settled on a mood board named "Warm Minimalism," which embodies a natural, organic, and elegant style. This helped us carry out the brand's aesthetic. Here's a quick look at what we included:
Warm, natural tones: In the colour palette, we gravitated toward warm browns that evoke a feeling of nurturing and comfort, paired with earthy tones that remind us of nature and our connection to it. We also included a soft, light shade of pink which wasn't just about visuals; they're about emotions too.
Refined Typography: Utilising a balance of fine lines, we incorporated gold and khaki to add an element of luxe and sophistication to the overall brand.
Rounded shapes and curves: Soft, rounded shapes were carefully used throughout the brand, symbolising a gentle, flowing, and nurturing feeling that connects to inner healing.
Natural textures and imagery: We used images of leaves and plants, symbolising Yfsty Wellness's connection to nature and a sense of grounding and growth.
Branding
"Amberley, you outdid yourself!
I am OBSESSED."
website design
When designing the Shopify website for Yfsty wellness, our primary aim was to evoke a sense of calm and luxury as visitors browse the products. We were dedicated to creating a website that promised not only an aesthetically pleasing design but also a seamless customer journey, making it simple for customers to find their desired products and check out.
We included a beautiful custom-made Shopify banner that was designed to create a calming ambiance, inviting visitors to explore and connect with Sherron's story. Additionally, the website was structured in a way that guided visitors with a clear path to follow, increasing engagement and conversion rates.
"Everything looks phenomenal as expected, thank you so much Amberley.”
after working with us
Sherron has had a lot of compliments on her new website, sold $1000 worth of self-care products in the first 24 hours of launching her new website, and has gained over 400 new followers in the past month organically.
